Market Globalisation Drivers 2.Yip's Globalisation Drivers 4. Analyse ‡ 4 Main Categories of Drivers 1. Government Globalisation Drivers 4.Introduction ‡ George Yip (1992) ‡ To know the degree of Globalisation within an industry. Cost Globalisation Drivers 3. Competitive Globalisation Drivers Low (Domestic) High (Global). Given internationalisation' s complexity, international strategy should be underpinned by a careful diagnosis of the strength and direction of trends in particular markets. George Yip's 'drivers of globalisation' framework provides a basis for such a diagnosis (see Exhibit 8. 3 Note though that, while this framework refers to.

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